The company has undertaken
proximity marketing in supermarkets Some examples of Proximity Marketing campaigns adopted by Brands McDonald's McDonald's recently sought to improve customer relationships and increase brand awareness of a new line of coffee drinks by leveraging proximity marketing at 15 McDonald's cafés in Istanbul, Turkey. The company has undertaken a promotional action towards its consumers through a very popular loyalty app in Turkey that sent mobile coupons to customers present in stores asking them to buy a coffee to receive a free drink from the new line. Beacon devices helped McDonald's achieve a 20% in-store conversion rate on the number of users (30%) who received the promotion, encouraging them to use it more than once.
OVS The leading Italian fast fashion company has integrated the OVS Fashion Message platform , active throughout Italy in the vicinity of the stores listed on the ovs.it website, into its omnichannel communication strategy. By downloading the free OVS app, within a 200-metemailing datapro radius of one of the over 400 participating stores, you can receive invitations to visit the store to discover new products and promotions (the notifications are signed by the digital influencer Irene Colzi who has joined the project). Once inside the OVS stores you are guided in your shopping by receiving information and content, promotions and discount codes that can be used at the checkout at the time of payment.
IKEA Ikea has experimented with Proximity Marketing in its stores in Austria, offering visitors a renewed and unique experience. Beacons were installed in the Graz store and everyone who used the IKEA Family app received a series of notifications at certain hot spots in the store inviting visitors to take advantage of real-time promotions or to remember to use the Family Card at the checkout. Conclusion: Why Choose Proximity Marketing? Proximity Marketing presents itself as a very effective, original and engaging opportunity , at the same time not too expensive, to involve the public at the crucial moment in which they are in the vicinity of a product or commercial activity.
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