The position zero type called Knowledge

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Table : this type of Featured Snippets appears to meet a need for information on sports rankings, product comparisons, for example. Video : taken from YouTube, this result is displayed large and at the top of the page. The Internet user can view it without needing to go to YouTube. Featured Snippets: in the form of steps for a recipe. Generally, the URL comes from natural results, this means that the Internet user can find the URL a little further down in the search results.

His advantages ? It provides visibility and an increase in traffic that should not be underestimated. Knowledge card  Card was made possible thanks to Google's Knowledge Graph . Launched in 2012, it allows users to have easier access to information Georgia Phone Number List concerning people, facts, etc. It provides users with a general overview of the subject they are looking for. In terms of advantages,





this type of zero position provides immediate information to the Internet user and obviously also increases the click-through rate of the site positioned at this level. Example of knowledge card, position type zero Quick answer Quick Answers appeared before position zero was created. Launched in 2014, they are also called Google Quick Answer Boxes. Generally, it does not necessarily provide the source of their information, but directly displays the answer.