Swag bags are a way that sponsoring

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When we guess right, we zone out. In their book Made to Stick, researchers Chip and Dan Heath revealed that the only way to get people to not only notice, but also remember you, is to break this guessing cycle. Yes, to actually develop a connection with key decision-makers, you have to do something different from everybody else.

At conferences, you’ve probably noticed that branded companies to canada number dataset try to stand out. While Swag bags can work, they’re expensive and not as effective at larger conferences. My personal (and inexpensive) favorite is to schedule mini-events or micro meetups with prospects. Reaching out to the prospects who’ve agreed to meet you, or those you’ve met at the conference, simply invite them to an opportunity to unwind after an intense day.

Given the rigorous pace of conferences, you'll be surprised at the number of people willing to let their hair down at a restaurant or swing clubs at mini-golf. To make sure your meetup is actually memorable: Scour the local area beforehand for highly-reviewed, low-commitment outings or eateries. Get people to sign up in advance, if you can.