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What is CTA? CTA is a bridge between conversion and user actions. Conversion is the reach of people who went to the site. That is, this button makes it possible to achieve a certain goal more efficiently. Before you start reading, we would like to remind those who have forgotten or did not know what CTA is. So, call to action is translated as call to action. This button is available on almost all websites. It doesn’t matter whether it’s a landing page or a corporate website. Perhaps you just didn’t pay attention, they say buy , learn more , more details . Don't confuse a CTA with a feedback button. You can read more about the feedback call in the article about online stores . A good CTA button is simple, minimalistic, and fits the overall style of the site. Users are easy to confuse.
Therefore, if something is not clear, they usually comment on the situation like this CTA on photo retouching the example of websites of famous companies Let's look at some examples and why these CTAs actually work? Here are a couple of ways to check how effective a CTA is evaluate visually If you have many call to action buttons, the user will not interact with all of them. You can ask for an application, but adding more steps on the same page is a bad idea. A general call button is not suitable for one page sites, more for software, user registration. CTA "Download" And here is an example of a CTA for IKEA. It fits into the design quite laconically. Would you pay attention to her.
Maybe. But only if you are interested in the information on the site. CTA "Learn More" We dug up a couple more catchy, tasty, catchy buttons. Which really work. Here are a couple of reasons why Color. This is not all that important if we consider the concept of color in general. In the case in the image below, the skillfully chosen color fit perfectly into the design and made the right accent. Words. Even those who came just to look at the site will pay attention to the word free . Translation use the first month free.
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