What ensures greater visibility

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You will have to reach a new audience, which you can do successfully through paid advertising, but if you add the influencer marketing component to the equation, you will see that the results will be even better. I can give you a vote of confidence. If you are a new brand appearing on the market, it is perfectly normal for people not to have confidence in your products from the start. But when an influencer leaves a testimonial or makes a review for your product, you receive a vote of confidence from the start, and the followers of that influencer will be much more open to give your brand a chance. If in the past brands worked with influencers for a fixed period of time (e.g. they sent a package of products to several bloggers, in exchange for articles published on their blogs, and the collaboration ended there), in recent years there has been a shift towards brands ambassadorship – long-term collaborations, partnerships. More precisely, brands are becoming more selective when it comes to selecting the influencers they will work with, but include them in several campaigns, actively involve them in product development, etc.


For example, instead of asking for a blog article and a one-time Insta post, some brands ask for a certain number of posts / articles / Stories published monthly.  and a constant presence in front of the public of those influencers. Because that's how it works: if people see that the respective influencer talks monthly about you and your products, it's clear that they will have more trust and will be more willing to test them in turn. And if you managed to convince them Phone Number Data and they were satisfied with the quality of the products offered, they will always come back to you. From the same study carried out by Influencer Marketing Hub, we find that 82% of the marketers interviewed consider that those clients coming from campaigns with influencers are relevant and of quality, to a much greater extent than in the case of classic advertising channels. Basically, that's what marketing has always been about - reaching the people who need your product. It is important that the person in question hears from you and forms an opinion.



And even if he doesn't buy your product right then, the next time he needs it, he will remember your brand, if you are present in his Instagram feed every day. Want to get more from your online store? Subscribe to the newsletter and you will receive monthly information that will help you take your online store to the next level! Your email address Where do you find them? Until the influencer market exploded, it was quite difficult to search for them and identify the right ones for you. Maybe you knew the biggest ones, because you've seen them through campaigns with other brands, but it was practically impossible to find those niche influencers, with fewer followers.