To prove this point, try sorting the campaigns below from best to worst

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For simplicity, assume that we spent the same on each of them and that the quality of leads (signups) is equal. 01 bounce rate I used to give a slightly more elaborate version of this task to interviewees for marketing positions. Most considered bounce rate when making their decision. In reality, bounce rate doesn’t matter here. What we care about is ROI. You can tell the ROI by comparing the percentage of users each campaign brought with the respective percentage of sign ups. But we can also calculate the conversion rates: Campaign #1: 0.07% Campaign #2: 0.22% Campaign #3: 0.94% Campaign #4: 1.03% Campaign #5: 5.02% Campaign #6: 0.79% So, from best to worst: 5 > 4 > 3 > 6 > 2 > 1.

The point here is that campaigns #6 and #1 have the best bounce rates, but they’re terrible indian phone number at directly converting the users. Differences between bounce rate, exit rate, and dwell time Many people confuse these three metrics, and some even use them interchangeably. So let’s look at how both exit rate and dwell time compare with bounce rate. Exit rate Exit rate shows the percentage of sessions that ended on a particular page. For example, imagine that three people visit your website, and their sessions look like this: 02 bounce rate All of the sessions started on page A, which has a bounce rate of 33%. Both B and C have bounce rates of 0% because no session started on those pages.



The exit rate looks different, though: The exit rate for page A = 33% The exit rate for page B = 100% The exit rate for page C = 0% None of the three visitors exited the site from page C, one exited on page A (from three sessions with A in them), and two exited on page B (from two sessions with B in them). Dwell time Dwell time is the amount of time between a user clicking on a search result and returning to the SERP. Unlike bounce rate, it’s not a metric you’ll find in Google Analytics. The SEO community created it because it’s thought to be a possible ranking factor. You can technically set up custom dwell time tracking in GA, but that’s way out of the scope of this article.