To calculate you need a number of figures

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A possible way to do this is to use remarketing. With remarketing you show advertisements to people who have visited your website. This can be done via Google Adwords, but also via Facebook. This way you will not lose valuable visitors and you will get the most return from your online marketing activities. When you outsource Google Adwords to a Google Adwords specialist, they can also set up remarketing for your website. 5. Calculate what a new lead may cost It is important that when you start advertising online you have a good idea of ​​what a lead may cost.


Only then will you know whether your advertising germany phone number is profitable.  For example, you need to know what percentage of your turnover can be spent on marketing, what the average customer value is and what percentage of your leads actually become customers. Example: Suppose your average customer value is €5,000. In addition, you know that 20% of your leads actually become customers. This means that each lead has a potential value of € 1,000. Suppose that 10% of your turnover can be spent on marketing communication costs, then a lead can cost € 100.





Suppose your online advertisement generated 20 leads last month, then this campaign should not be more expensive than € 2,000 to be profitable. Could you use some help calculating the maximum costs per lead? And would you like advice on how to ensure that your marketing costs do not exceed this amount? Please contact a Google AdWords specialist and be informed about all the possibilities of online lead generation. Do you also want to turn your website into a lead generator, but you don't know where to start? Request the Quick Scan for free and we will discover how your website functions as a lead generator.