Facebook: Depending on the size of the audience you’re marketing

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2019 (Don’t worry, I’ll discuss how these other factors come into play later in this article.) The tricky part is how time and spending pressures affect your goals. Depending on the platform and infrastructure in your account, you may be able to easily spend higher amounts in less time. In some cases this can lead to inefficiencies, especially if they are new activities and the algorithm takes time to learn.

If the resources you need to launch your ads are delayed and most of the B2B Email List month is wasted, it may be best to change your budgeting strategy from monthly to quarterly. From this perspective, you can reduce your spend and ensure everything runs smoothly while launching campaigns and rolling out new ones. You can then operate with a higher budget for the remainder of the quarter and scale if necessary.





However, this can get complicated as monthly goals are met, especially when the sales team relies on paid performance. Key takeaway: Have all the assets you need ready by the beginning of the month. 2. Advertising Platform As mentioned before, an important factor that affects the rhythm of your budget is understanding which platform or combination of platforms you will advertise on. Although the platforms are similar in many ways, each has its own nuances. This is especially true when it comes to day-to-day budget management. Let’s look at the three main platforms: Facebook, Google Ads, and LinkedIn advertising.