It could be argued that recipients

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Webinar Invite – Interest StageIn this campaign, we emailed another segment of our database with an invitation to attend a forthcoming webinar focusing on the productivity benefits and tools within the 20-Minute PPC Work Week, a core feature of our software product, WordStream Advisor.Email optimization PPC Work Week webinar example  Email optimization PPC work week exampleAgain, segmentation was crucial to the success of this campaign.

Without going into too much detail, we knew that the recipients of this Greece WhatsApp Number Data email were more than familiar with the WordStream brand, had already gone through the sales qualification process to determine them as viable leads, and had expressed interest in similar offers in the past.In terms of intent, this is an interesting example.  of this email straddled two stages of the typical conversion funnel simultaneously – the Interest stage and the Desire stage. In fact, the primary purpose of the webinar is to nudge attendees from the Interest stage into the Desire stage.







the audience is already potentially interested in what WordStream has to offer as a brand and a product, and we want the webinar to spur a desire within the recipient, namely a desire to make their lives easier by using our software to manage their paid search and paid social campaigns.Many emails you may find yourself sending to your subscribers probably fall into this category. We know that email marketing remains an extraordinarily effective way to reach prospective customers, so it follows that many of the emails we send to our databases are sent with the intention of advancing the recipient from one stage of the funnel to another, with the ultimate goal of increasing conversions.