Strengths and weaknesses are internal factors in the company

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The marketing plan should make things happen! With a well-prepared marketing plan, the company's goal becomes to make things happen instead of being surprised by what happens. You may be interested in seeing the 6 most common problems that electronic marketing suffers from and ways to solve them. It can be said that the marketing plan is a business plan for the company that is mainly focused on sales and marketing, but this simple definition does not reflect the importance and complexity that characterize the marketing plan. What are the basic elements in the marketing plan? 1.

Executive Summary: The executive Rich People Phone Number List summary is an influential tool when presenting the marketing plan or any other reports to managers. It consists of several short paragraphs that summarize the main objectives and recommendations included in the marketing plan. 2. Situation analysis, or what is known as SWOT analysis :  that may affect the market and sales plan. It is necessary to look ahead, identify opportunities and threats, and anticipate important developments that may affect the company. Opportunities must also be arranged And threats so that the task gets the most attention, and it is preferable to focus on good and reasonable opportunities, taking into account the company’s goals, resources, and the expected return on investment. 3.




Objectives: Every company has its goals that depend on its mission, and the marketing plan is the place where we must focus on the goals that can be achieved during the duration of the plan, and we must not set overly ambitious goals, because the failure of some marketing plans is often due to the company itself, as it is in Flurry of enthusiasm, trying to get too much too quickly. Therefore, before setting marketing goals, the company's goals must be challenging but achievable. The general goal of all companies may be to increase profit to the maximum extent possible. 4.Marketing strategies: This part explains the strategies necessary to achieve the goals. The strategy takes into account the elements of the marketing mix.