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Gastronomy and restaurants are among the sectors most influenced by the evolution of marketing thanks to new technologies. Restaurant owners have to adapt to the new trends of their digital customers if they don't want to be left behind. And one of the best ways to achieve this is by developing a good content marketing strategy.
In this new era, the relationships between customers and restaurants have changed , with the latter having to adapt to the new ways users have of knowing and deciding whether to go to one establishment or another.
Considering the huge number of users WhatsApp Number Database who access Internet search engines, various social networks and online opinion channels to look for information before consuming any product, service or brand, we cannot fail to include content marketing in our online strategy to attract that traffic to our company.
Content marketing in our online strategy to attract traffic to our restaurant
Parkrest
Content marketing allows us to reach users through different channels - websites, blogs, social networks or email marketing - with quality, useful content that provides added value.
Content attracts and builds loyalty among users, turning them into followers and, later, customers. We strengthen our restaurant's brand, making the most of the investment made with our online strategy.
For all these reasons we must take into account these four basic concepts:
1.- Analyze before designing your content marketing strategy
It is necessary to know who your target audience is. By analyzing, understanding and forming our opinions based on the data obtained from different sources (social media, reservation book, website) we will make much better decisions that will allow us to get the most out of our content marketing strategy by having clearer notions about what really interests our customers.
2.- Know your customers
And when we talk about customers, we also mean your users and followers. In content marketing, it is essential that we forget about selling and think about providing value to customers , their needs and tastes, to attract them to our restaurant without using the aggressive techniques of classic advertising.
Today's customer consumes "in his own way" through multiple devices that allow him to be more specialized, make him more demanding and more relevant than before, since his voice now has the same potential capacity to resonate as that of a famous food critic.
Segment content much more and offer more personalized information
Jobrsnap
Knowing your customers gives you the opportunity, as Isaac Vidal says in his blog about tourism marketing , to segment your content much more and offer more personalized and useful information to develop your content marketing.
3.- Offer quality content that helps your client
It's about being creative and selfless in order to engage in conversation with users and gradually spark their interest . Orient your content with the aim of creating engagement with your community of followers, which is also very likely to be shared in digital environments.
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發表於 2024-12-23 13:47:45