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Estimated SEO and pay per click (PPC), top pages, organic ranking history and further. Simply put, you can evaluate the SEO performance of your competitors. Google Alerts is another free tool worth mentioning as it helps you monitor the competition. You should set your competitors for those specific keywords for alerts. Every time your competitor appears on the web, you will receive an alert.
Evaluate the trend of your competitors Knowing how your competitor is performing in the market helps you get an idea of how you are faring when you go up against them. Google Trends is a useful tool that keeps track of trends in the industry and the world. You can choose the region and Country Email List perform a quick search to discover your competitors' trends over the last 12 months. You can also see the interest shown in your competitor by region for that country. Then do the same with yours. Do a comparison to see where you are and if you need to make adjustments and improve.
3. Track your competitors on social media As such, you should know what your competitors are doing on social media, especially what people think of them and who they are. Listening to your social media activity will help you design your social media marketing strategy. Social Mention is a free social media search engine that searches user-generated content for any mention of a company. It does this in real time on more than 100 social media platforms. Enter your competitor's name and you'll get a snapshot of real-time data telling you all the times your competitor has appeared on a social platform.
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