Should depict people who look like what you expect your audience to be enjoying activities that match their interests However visual storytelling also needs to feel authentic and that means the activities and scenarios depicted in your ads don t necessarily have to be funny The use of conflicting dramatic situations or dilemmas as narrative devices can elicit an equally strong emotional response from users Finally don t forget to emphasize your strengths.
Visual storytelling cannot be effective if you forget to Phone Number List include the main qualities of the product or service you intend to promote in the ad indeed it can help highlight them Let s now move on to the images here are some visual storytelling tricks to use in upcoming advertising campaigns in Color contrast vs contextual What better way to highlight your strengths than to use that oldest of visual tricks contrast Using color or contextual contrasts you can define.
Different portions of the ad and emphasize them separately don t use too many colors in the visual The fewer they are the better the contrast Source webdesignledger com Source webdesignledger com Contextual contrast serves the same purpose to accentuate the focal point of the ad However rather than using colors strategically it plays with our perception of the image Source twitter com ibmeurope Source twitter com.