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Not only do they look cleaner and less cumbersome on your pages, but the fact that they contain fewer characters makes it easier to share them over short-form channels like Twitter. Some platforms come with URL-shortening technology built-in, but there are a lot of custom options out there, as well. Shortened URLs also help you better measure your dark social traffic. Since each shortened link is entirely unique, it’s also trackable.

And shortened URLs are just as easy (if not easier) to share via all C Level Contact List your customer’s favorite communication methods, including email, text, and chat. 2. Make social sharing as easy as possible Does your website design include social media sharing buttons? When was the last time you gave any real thought to how accessible they are or how well they function? If it’s been a while, consider this the reminder you need to rethink yours. Shares that originate via the buttons contain the referral data you need to track them easily.  to be as easy, fast, and seamless as possible.



This includes link sharing, so you’ll want to make your share buttons as easy to find and use as possible. Ensure people don’t have to scroll too far to get to them or otherwise hunt around for them. And make sure they’re clearly distinguishable as share buttons and can’t be confused with follow or subscribe buttons. 3. Explore tools for tracking dark social There are many tools out there designed especially to help marketers and business owners better track and analyze their dark social traffic.