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Today's service sector is designed around consumers;. 4- Features of services Depending on the attributes of services as intangible, indivisible, heterogeneous and perishable, various market strategies should be planned by highlighting those attributes that consumers consider important. 5- Interaction between customer and employee In service marketing, it is important to establish a good relationship with customers. Hence, soft skills play an important role in marketing services. A few related concepts that have emerged recently are relationship marketing and inbound marketing. These concepts are used in traditional services marketing and also outside services marketing. 6- Quality of service.
The high quality of service also plays an important role in its marketing. Services marketing emphasized improving the quality of services based on a better understanding of what customers perceive as phone number database high-quality services. 7- Private service sectors Recently, some special services have attracted the interests of marketers, specifically professional services and nonprofit organizations. Ethical values and principles are vital in these sectors. Even some public sectors have such obligations. These service sectors have flourished by adopting market strategies developed by experts. 8- The service provider’s brand Sometimes, what customers are looking for is the brand.
An organization with a strong, well-known brand is important to customers and creates loyalty within them. 9- Easy access to place and time Interaction with customers plays a vital role in marketing services. It is the moral duty of the service provider to provide services to the customer according to his desires so as not to lose the trust of the customer, who may resort to some other brand. 10- Customer participation This factor should be given due importance by all companies while marketing services.
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發表於 2024-2-17 19:32:29