You can track almost any KPI

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To complete your analysis, you can also measure your customer lifetime value (CLV). Return On Investment (ROI) Armed with figures for the sales revenue generated by marketing as well as your marketing expenses, you can now calculate the return on investment of marketing. The calculation is simple: (profit – investment) / investment = ROI For each pound invested in marketing, you’ll be able to show how much your company gets back. You can also perform this calculation for each marketing channel.


This will let you identify those that deliver the best results and deutschland phone number conversely, those whose results leave something to be desired. you want on your website if you spend a bit of time doing so. But to really see any benefit, you need to choose KPIs that are truly useful to your business and use them in a targeted way. Calculating KPIs to have a snapshot of your business at a given moment in time is of limited value. It’s best to track how KPIs change over time and to evaluate these in the context of marketing actions carried out during the same period.




And if you need help tracking your sales and marketing goals, check out our dedicated kit below: It can sometimes feel like you have an almost endless list of things to do for each new marketing campaign. This can be further complicated by campaigns across different channels, or when some tasks are outsourced while others are performed in-house. And often this requires using different tools which can make it hard to understand just how effective a campaign has been.