Companies often encourage 5-star review

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Listing all of Mailchimp's features and solutions would require an entire spreadsheet just by itself, so it's a good idea to write down an overview. Make a note of pricing In most cases, this is easy to enter. Check the sale price of the product and see if there are any discounts available. For some B2B markets, you won't find a public pricing page as they often rely on custom quotes. You should ghost shop and ask current or former customers for multiple use cases. Check customer reviews As a marketer, you can be skeptical of the reviews you read online. Although review generation efforts are highly biased, this is also marketing. So you should check out the reviews that are in between.


Companies often encourage 5-star reviews, but angry customers almost always write 1-star reviews on the fly. Therefore, it is useful to check reviews, mainly between 2 and 4 stars, to get a clearer idea of ​​what people think about your competitors' products and services. Review Australia Phone Number Data  platforms offer all sorts of useful filters in addition to review scores. The filter options in G2 look like this: Summarize strengths and weaknesses Now that the product overview is complete, it's time to summarize it. Write down some pros and cons based on the product information you have gathered so far. This is what I have prepared for Mailchimp. Strengths Everything you want from a product like this, you can do with Mailchimp. Weakness It is more expensive than alternatives and may be too difficult for beginners.


       


4. Understand targeting and positioning Remember the cafe and restaurant example? Although both sell food and beverages, they have different targets and positioning, so they do not compete with each other. This is an important point. You need to know who your competitors are selling to (target segments) and how they want people to perceive their products and brands (positioning). Only then will you be in a position to reach and attract the most interested target segments. How do we do it? Your first stop is your competitor's homepage. One look at MailChimp's homepage and you'll see that they provide marketing tools to small businesses. That's their main segment.