This does not mean that you have to be extremely

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It is an excellent opportunity to clarify the public's doubts and talk a little about the solutions your company offers. The advantage for the public is that it can be available to activate in PDF, as long as the visitor provides their contact information. That way, it is easier to induce the client to move forward for the BOFU. lead generation What is bottom of the funnel or BOFU? The BOFU, or bottom of the funnel, is the part of the sales funnel responsible for the lead making the decision to purchase the product or service offered and becoming a real customer.


We know that the length of the customer journey varies dependingon each Phone Number List one, so some leads can spend hours or months in the attraction (TOFU) and consideration (MOFU) stage. However, the bottom of the funnel stage is usually shorter, even because the lead probably already has an opinion on the matter. In BOFU, it is understood that the lead already knows what their problem is and also recognizes that the company has the solution to help them. Now, he's comparing other solutions and weighing the pros and cons of one company's products and services versus another.





The contents of the bottom of the funnel are just a necessary push for you to make the decision to become the company's newest customer. But even so, these materials must have the appropriate characteristics to be able to help the lead in this very important stage. What are the characteristics of the BOFU? The main characteristic of bottom of the funnel content is that it should be more direct and focused on the company and the sale. This does not mean that you have to be extremely persuasive and talk only about the company, as that can scare away potential clients, depending on the way it is done. Since your company is part of the solution, you can talk about it at this stage, as long as it does not seem like explicit advertising or, much less, the main focus of the content.