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from the financial report itself, after excluding the operating expenses of the riders, the average profit of a takeaway order is about 2%.At present, both Douyin and WeChat are more cautious in promoting the takeout business. Douyin’s layout is a little earlier. In July 2022, Douyin began to pilot “group purchase and delivery” in cities such as Beijing, Shanghai, and Chengdu. But half a year has passed, and the takeout business is still operating on a small scale. Most of the merchants settled here are large chain brands, and the unit price per customer is around 100 yuan.The second half of local life: Douyin and WeChat, decisive battle with Meituan(Screenshot of Douyin)The situation of WeChat is similar to that of Douyin. It is currently only piloted in of the stores providing services are large chain merchants such as KFC and McDonald's.Although according to Tech Planet.
An investment manager said that the reason for such a layout is that Douyin Takeaway focuses more on the attribute of growing grass, rather than meeting the timely needs of Meituan and Ele.me for dining.But the relative lack Cyprus Mobile Number List of choices will make it more difficult to cultivate users’ consumption habits. Some merchants who have entered both Douyin and Meituan said that Douyin’s order volume is not only smaller than that of Meituan, but has also shown a decreasing trend in the past six months.Without scale growth, even if Douyin and WeChat currently use lower commissions to attract merchants, in the long run, this state is destined to be unsustainable.Secondly.
food delivery has the highest timeliness requirements among all intra-city retail businesses. Solving the contract fulfillment problem requires not only the establishment of a large team of riders, but also the establishment of a complete distribution system for them.According to 2021 data, Meituan, as China's largest "instant delivery" service provider, has 5.27 million active riders on the platform and catering delivery costs of 68.1 billion yuan. For comparison, SF Express' intra-city delivery revenue in the same year was about 10 billion.
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