This is the case of Gucci

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While the concept is not new, neither in theory nor in practice, it was Mark Zuckerberg who put the word into conversation around the world. In October 2021, the creator of Facebook announced that his company would have a new name: Meta, in reference to the metaverse, which is the new reality that he wants to build. The metaverse represents a time in our lives when the digital will be more important than the physical . Although it may seem futuristic, this reality is already part of our daily lives — for example, when we give more importance to our image on social networks than in real life.


In practice, the metaverse is a kind of virtual universe, which encompasses Gansu Mobile Number List virtual reality technologies, augmented reality, artificial intelligence and, of course, the internet. Some platforms, especially games, already operate with this type of technology. And it is in this new universe where brands will begin to operate. If life happens in a virtual reality, that's where brands want to be . Therefore, 2022 and the coming years should be a time to explore this new territory. Virtual influencers, which we looked at earlier, can be one way to do this. Social commerce, which we have also seen in this article, should find new sales opportunities in the metaverse. But many other media and relationship spaces are expected to emerge, especially in immersive consumer experiences , integrated with entertainment. It will be the year of the first steps of many brands in this new universe.





Other brands, however, are already exploring the metaverse. This is the case of Gucci, which created a brand experience on the Roblox gaming platform: Gucci Garden Experience . digital marketing trends digital marketing trends Therefore, the future, although unpredictable, will bring many new things in 2022. Anyone who works with marketing already knows that this area is dynamic and fast, but the advancement of technologies and consumer behavior is accelerating changes even more. If you want to stay up to date with Digital Marketing trends for 2022 , you can't get distracted! Now, take the opportunity to download Rock Content's Complete Guide to Digital Marketing , which will increase your knowledge in this area and help you prepare for what's to come.