FLoC will not form cohorts based on historical

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In this context, the search engine giant has announced that it will not create or use alternative tools to track web browsing traffic once existing Chrome cookies are deleted. Instead, it will mutate the cookies to the FLoC technology that it is testing as an alternative, and for now, it is providing a promising outlook according to the company. FLoC proposes that the browser gradually learns about the user's preferences and activities, associating in real time which cohort or segment the user belongs to according to their digital practices, and that this is the information that advertisers use to continue segmenting and targeting your advertising.


However, Google has already announced that  browsing, but will instead be calculated weekly, using data from the last seven days. This shows that they will not be useful as long-term identifiers for advertisers, but th Cameroon Phone Number List ey will be powerful in showing the evolution of user behavior in the long term. The latest news Google made the technical document available to users where the guidelines for this technology can be seen through tests with simulators. In a statement in early March, the company said: Identifying the keywords that manage to give notoriety to the brand, using appropriate hidden subtitles and optimizing alternative texts or hashtags is essential for users to reach the brand's content. Working on content on networks will help positioning, not only within the social network, but also in search results. Therefore, increasing visibility on networks, generating engagement, increasing the dissemination of content and driving traffic to the website will be possible if SEO strategies are worked on in social networks.



seo content marketing The average user has changed and will not stop doing so. A few years ago we could say that each channel impacted the others, but that each one had its own strategy. Now this statement is unthinkable. An example of how an average user buys today could be: receives a link to the product via WhatsApp thanks to a friend, searches for the brand on Instagram and more information about the product in ; The next day you receive display advertising in your browser, you search the website, enter SEO and browse other products on your way to work, you arrive at the office, turn on the computer and finalize the purchase.