The Guardian is to serve. Caregivers are

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Compassionate, generous, and often have maternal or paternal instincts. They want to be with the recipient, help them develop and achieve success. They rarely compete with others. Rather, they unconditionally support those who trust them, especially those in need. The language of the Guardian Brand is warm and gentle. It reminds the recipient that they are not alone and that everything will be okay. Eamples from popular culture: Mother Teresa, Princess Diana, Brienne of Tarth. Brand eample: Toms. In this case, the very idea behind the creation of the brand is the embodiment of the Guardian ideal. When you buy a pair of Toms shoes for yourself, you buy a second one for someone who needs them. Other brands: UNICEF,


Jonson&Johnson Harbingers Top of The Game in e-commerce in creating effective image strategies! See our offer! Eamples of archetypes in marketing from group  Group  Independence, Self-fulfillment Goal: Discover and eplore spirituality . The Singapore Mobile Number List Eplorer brand archetype The branding of the Eplorers brand is based on freedom. She seeks independence. He gets ecited about eperiencing and going beyond his comfort zone. The Brand-Discoverer wants to enter a new and raw environment where he feels at home. Eplorers are brave, adventurous and love challenges that are often more about understanding and transcending yourself than about proving anything to others.





Brand-Discoverer creates a space for everyone where they can feel at ease. He shows through his own eample that everyone has the power to follow their own path. The communication of such a brand encourages you to follow your heart. Eamples from popular culture: Lara Croft, Walter Mitty Brand Eample: Red Bull - This brand is known for pushing boundaries and creating quirky challenges. From sliding down anything to jumping from the stratosphere. Red bull encourages recipients to eceed their own limits and gives them wings. Other brands: Jeep, North Face Read also: Why create guidelines for copywriters . The Sage brand archetype An archetype for which there is no higher value than knowledge and science. The proverbial glass and reason for the brand - Sage is more important.