Most profitable campaign options were determined To better target audiences who are interested in the brand we used targeting Audience Custom Intent This Google Ads targeting uses a combination of data from current search campaigns the website and YouTube campaigns to serve ads to Internet users looking to purchase a similar product or service So we created personalized audiences using Google Ads Machine Learning ROI In Market ROI in market audiences bring together Internet users categorized by Google as having a certain interest in a product or service category and are therefore potentially with a purchasing intention The game therefore consists of detecting the relevant ROI In Market audiences for each brand and testing the different targeting Point of attention The most successful audiences are not necessarily those with a direct link to the targeted activity Similars Users Remaketing This targeting is based on audience lists already created for the brands remarketing
campaigns The audience is made up of Internet users grouped according to their behavior on your website For example Internet users who have visited your site those who have completed the fields of a form or those who have left your site without having finalized DB to Data sending the form With Similar Users targeting Google Ads examines peoples browsing activity on the Display Network over the past days It then identifies those who share common characteristics with Internet users who have already visited your website These characteristics can be interests web browsing behavior demographic data or even applications installed by the Internet user Google will automatically generate Similar lists to your remarketing lists In the case of the strategy for Comptalia we created a remarketing list associated with
Internet users who have carried out a specific action on the site The Similar Users function thus made it possible to identify Internet users who have a demographic profile andor browsing behavior similar to the customers of the brand who have carried out the action mentioned above we then speak of incremental marketing Thus our consultants boosted conversions thanks to the launch of campaigns on YouTube Ads with a CPL of compared to the CPL on Search campaigns The use of this type of ad targeting also made it possible to increase the number of leads by across all video campaigns for a budget of in compared to the previous year In fact the probability that targeted Internet users would be interested in the brands offers was greater The results.
發表於 2024-2-29 18:31:09
