Shi Duanzheng Avatar : Stone lion holding coffee beans Positioning :

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IP image dismantling In , Yongpu Coffee upgraded its brand and created the brand IP "Shi Duanzheng". "Shi Duanzheng" looks like a stone lion used to guard houses in China, with a cute and cute image. Therefore, in the private domain of Yongpu Coffee, the IP is established in the image of "Shi Duanzheng". Here is the breakdown using the corporate WeChat I added: Creation of character IP Nickname :


Shi Duanzheng Avatar : Stone lion holding coffee beans Positioning : The guardian beast of Yongpu Indonesia Phone Number Island and the wild spokesperson of Yongpu brand Moments content Content frequency : Publish to pieces of Moments content every day Release time : not fixed Moments content : Mainly based on life-oriented columns such as "Islander Daily Life" and "Inspiration Collection". For example, "Islander Daily Life" mainly reflects Yongpu's users' daily life; "Inspiration Collection" reflects Yongpu's user product usage scenarios.





Analysis, usage skills, feelings, etc. Dismantling of community operations Yongpu Coffee has established a private community very early, and the community is very active. Most of the people who can join the group are accurate users. Yongpu will recommend new products and co-branded products, and also share coffee-related knowledge and production methods. , and at the same time actively mobilize fan interaction and guide fans to post orders and discuss topics.