The brand has in

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Expression, they are words that must also be understood independently to better understand the previous points: Need It is a state of tension that is caused when there is no balance between what is required and what one has. They are normally linked to the physical state of the organism. They are not created, they are inherent to people. Desire Once the need is translated into specific objects as a form of satisfaction , desire arises. That, as opposed to necessity, can be created through marketing proposals. Demand It is when desire joins the ability to acquire. Worth This concept refers to the relationship that a customer establishes with respect to the benefits they receive from the offer and the costs of the offer.

Closely related to the concept of satisfaction . Brand The brand is a Chinese Australia Phone Number List set of aspects, feelings and experiences that the audience has created or had thanks to the products or services that the company offers. They are differentiating effects that separate you from competitors and that transmit values ​​and principles, from its design to its communication actions. The brand has in itself inherent aspects that build it. These are: Logo : is that graphic design element that represents the brand and is a fundamental part of its marketing strategies. Design : has to do with visually projecting and finding ways to convey the brand's message and purpose. I





n turn, it is applicable to the logo, the product, advertising campaigns , among others. Color : When referring to marketing, color is used to stimulate the sensations that arise after advertising actions using the vision centers of the brain as receptors. Vector : the use of geometric shapes to represent images digitally is called vector graphics . It is about the transformation of ideas captured on paper or a pixel file to a vector file on the computer. Typography – Brands should have primary and secondary fonts , which function as a general rule for the typeface to be used for communication inside and outside the company. Slogan : used to support the com