The systems allow you to easily visualize

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Therefore, always analyze the results with those goals in mind. In addition, it is important to think about clear and easily measurable objectives. A good definition of goals helps to control results and improve communication with the team. ADVERTISEMENT Definition of KPI Next, define your KPIs very well . Indicators, as we saw, define the scope of your analysis and allow you to know exactly how the goals will be achieved. Your team develops a clear view of the results and gets to know in detail everything they need about the tactics and decisions made. Indicators must be chosen carefully, as well as goals. Some metrics do not help the company that much, as they only serve to increase the ego of the professionals involved (the well-known vanity metrics). Others simply make sense in one company, but are not useful in another.

It is necessary that you know your business, your problems Loan Phone Number List and know what you want to achieve, as well as study the market to understand how to properly measure the results. It is also essential to think about the duration of the metrics and the analysis period (biweekly, monthly or semi-annual). Tools use Another important tip is the use of analytical tools. These solutions allow global control of metrics and KPIs from complete customizable dashboards and panels . Thus, it is possible not only to monitor the indicators, results and changes in status, but also to share the results with other people on the team.



The systems allow you to easily visualize the evolution of the indicators and also generate graphs on the results to optimize the team's understanding. Tools like Google Analytics are very useful in this regard. Marketing automation solutions too. It is also worth mentioning the CRM (Customer Relationship Management) and Business Intelligence (BI) applications . How are results measured in digital marketing? Source: Academia do Mark What to do after analyzing the results? ADVERTISEMENT After analysis, managers must prepare for decisions. The numbers indicate what plans and actions to draw up, what errors to correct and what points to maintain. Based on the problems found in the indicators, you must establish new objectives. For example, if the traffic and number of visitors are not enough, you can think about content strategies to boost them.