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Tempered lead In this case, the user is clear about their need, but not so clear that your product or service can cover it. Not even going to go shopping. It is essential to work well so that they discover that your company has just what it needs. . Hot lead You have found your ideal client and they are also prepared to make the purchase. You know your products, but you still need something more. Although it may seem simple, you have before you to give that last push that is missing so that they finally become your client. . What are MQLs and SQLs? The time has come to discover what MQL and SQL are, although the truth is that you have already learned about them in the previous section.
They are leads that are warm or hot, but with which you have to continue working. . Marketing Mexico Phone Number Data Qualified Lead An MQL, Marketing Qualified Lead, is a marketing qualified lead. That is, this is a user who has already contacted your company and has registered on your website. He is in an intermediate phase, he is interested in your product, but he is not ready to purchase it. These are leads that have to be worked on or cultivated, the marketing department will have to design a strategy that takes them to the point of purchase. Different messages will be created to get closer to your objective. .
Sales Qualified Lead As for SQL, Sales Qualified Lead, they are qualified leads for sales. They are very advanced in the purchasing process and are already prepared to purchase your products or services. When you reach this moment, you already have a budget for the product, its profile fits that of your ideal customer and gives clues that show that you are ready to complete the purchase. An MQL is passed to the marketing department, while an SQL goes directly to the sales team to close the deal . It is one of the big differences between both terms and the objective of any business is to convert an MQL to an SQL.
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發表於 2024-3-12 12:52:31