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The fact that ChatGPT crossed the 100 million user mark faster than any other application (in two months) proves how much AI excites the crowds. Digital marketing: a particularly “AI-compatible” field It is in marketing that this evolution is most felt. Because AI has a particularity: unlike “classic” automation, which rather influences “manual” professions, artificial intelligence tends to transform creative and intellectual activities. It is therefore the professions of web developer, graphic designer, journalist or data analyst (among others) which are, this time, primarily affected.

The most pessimistic even speak of a “great replacement” to come, namely: the (sudden) disappearance of a large number of professions. But the reality is quite different, as we can see in the field of marketing: here, AI is much more of an ally than an enemy, given all the Buy Bulk SMS Service advantages it conveys. Astudy carried out by HubSpottestifies to this new reality: 70% of marketers explain that generative AI (the branch of this technology which focuses on the creation of resources) is now essential to their content strategy, while 45% of them employ Artificial intelligence can already be used to effectively produce content of all kinds, particularly with a view to offering a better user experience and improving their visibility on the web.



This is also the most widespread use of AI in marketing, as this graph shows: (Source: eMarketer) AI and SEO: a (very) dynamic duo Which brings us to the use of AI in the field of SEO, and indirectly, to the advent of AIO. Because, it must be noted, natural referencing is one of the disciplines most impacted by artificial intelligence, due to the possibility offered by generative AI to massively produce optimized content.