Taking into account all the important basics above

mamun58476m

Of course we are talking about the concept of “Brand positioning” and today Talka will take everyone to understand this issue better together. list of contents What is Brand Positioning? How important is Brand Positioning? Types of brand positioning Brand positioning process WHAT IS BRAND POSITIONING? What is Brand Positioning? For marketers There is no doubt that the brand positioning It is one of the most important elements in any brand strategy. Which some people might define brand positioning as “Brand Value” which is not wrong at all Essentially brand positioning serves an important purpose


To get your company name into the minds of your target audience for a spe BSB Directory cific reason. To help consumers differentiate your brand from competitors in the market All of which is a process. in creating a unique image of the brand To compete for space in the minds of the target group. But before starting to position the brand to achieve satisfactory results. Marketers need to understand the basics of brand positioning. In the following issues first What was our brand born for? It is important that we first answer the question of what it means to have a brand in our market.





What is that and what for? Who is our brand born for? That is we need to understand who our brand is most important to. This is to create as much value as possible in the brand's existence. When will consumers buy our brand? Or what is the trend of consumer purchasing frequency? Who are our brand's competitors? This includes your brand's direct and indirect competitors.  It will help us to effectively position our brand. And most importantly to avoid repeating brand positioning with competitors in our market. Positioning your brand will help consumers realize that your brand is an attractive alternative. In which the brand can show a position that summarizes what your brand does.