You don’t have to be a big fish to be a shark. Just keep swimming

mdimranhasan139

Here are two great tools to use when doing keyword research. The first is the Keyword Planner within Google, which is great to figure out what the typical monthly search volume is for the keywords you want to bid on as well as a recommended bid if you want to get much traffic at all. keyword planner research The second tool to use is a competitive analysis tool, like SEM Rush, which will help you see things like what keywords similar companies in your industry are bidding on as well as what messaging they’re utilizing in ad copy. This is a great way to learn from the people that have been doing it longer.

It will tell you what their average CPCs are for various keywords and how competitive IT Numbers those terms are and where their ads are showing.petitive keyword research You don’t have to be flashy to stand out You don’t have to try to be clever with your ads by writing funny quips in your ad copy. Let the core of your business do the talking – such as experience, deals, and offers. Focus on what separates you from others. A good rule to live by for AdWords ads is: “Numbers talk.” Calling out sales or discounts in your ad copy can attract the eye. People are drawn to numbers in ad copy because it stands out.





Not only numbers though, but also multiple options. When I did a search for rugs, the top three ads all shared the same key features: plenty of numbers and deals, and multiple options. The ads all called out the fact that they had different sizes and styles which, as a potential customer, makes me feel like there is a strong chance I’ll find what I’m looking for there. numbers in ppc ads Basically, the big takeaway here is not to try to do too much too fast. When you’re just starting out with PPC, you can’t expect you’re immediately going to be showing up in the first spot. The key is to find a position and different strategies that work for you and then try to work and improve from there.